PRIMO was launched in July 1994 in Irvington, New Jersey to provide bigger, better and brighter high quality products that every parent needs for their baby! Our products are baby necessities with timeless designs that never go out of style. Taking advantage of its New Jersey injection molding factory, the original focus of PRIMO was plastic baby baths, toilet trainers and bed guard rails.

Now, PRIMO’s award winning product line keeps expanding with additional items and categories designed for style, quality, safety and functionality from around the world. Most PRIMO products are Made In The USA with an emphasis on being Environmentally Conscious, BPA Free, Lead Free and Phthalate Free.