BabyVision was founded in 1998 as a Playskool licensee by entrepreneurial parents with a determination to deliver better value, diversified product offering and safe baby care products to parents and caregivers around the world.

BabyVision has continued to grow in a difficult economy and remains committed to making a difference for our buyers, parents, and their precious babies. With products sold to well over 100 countries, our distribution reach is truly global. 

Our 3 brands each serve an important segment of the baby care industry. Luvable Friends offers a large variety of baby products at the best value. Hudson Baby is a premium baby clothing line offering fashion forward designs, high quality cotton fabric, and fun themes. Nurtria is a newly-introduced premium feeding brand providing safe, innovative and convenient feeding solutions.

Our company's operations are currently integrated in a 70,000 square foot facility in Poughkeepsie, NY in the beautiful Hudson Valley. For the convenience of buyers, we also have a sales showroom on 34th street in New York City, which has recently been expanded to accommodate our growing product offering. 

Here at BabyVision, we believe that every baby deserves the very best. We are dedicated to making a difference in the lives of babies and their parents through our quality products.